Tourism economic empowerment

ECONOMIC EMPOWERMENT.
There is no question that United States is the economic giant of the world .Yet what most people do not know is that the US is also the biggest and most diverse market place in the world. You will meet all kinds of business executives from every country in the world, coming to the United States, looking for business partners and opportunities. The United States government sets the policy and main frame work for economic empowerment. Nevertheless, it is the US private sector where Ghanaians will benefit most on a sustainable basis, if we create the right milieu in our motherland. The US private sector creates jobs which are the most effective means of reducing poverty. Even the small and Medium US enterprises are huge by Ghana standards. It therefore behooves on us to incubate the critical mass of credible business executives with international standards to effectively complement our US counterparts.
The standards for the Ghanaian business executive are should be: integrity of business personnel, verifiable bank and tax records, traceable goods packaged by international standards, maintain sanitary and phytosanitary standards, SPS, excellent business plan, marketing packages among others. The US EXIM Bank will help with financing if you use US goods; the Overseas Private Investment Corporation [OPIC] will assist with finance if you have US partners.
The areas that are very lucrative include: HOME DÉCOR [what we call arts and crafts in Ghana] , Commercial real estate, Energy, Agro processing notably organic products, Information Communication Technology {ICT}, Extractive industry and services especially Finance. You should also plan to visit some of the numerous US Trade shows continuously with your full package. The initial trips may not pay off but tenacity is key, as you will be rewarded eventually. I advise you to be interactive and assertive. Ghanaians think the later is arrogance but the Americans appreciate assertiveness. Please make eye contact and always dress professionally.
It is my hope that the business community takes this cue as the sky is the limit.


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