Samsung India deputy MD R Zutshi

"Indian consumers are evolving rapidly in their lifestyle. Since the craving for healthcare products is growing, LG India wishes to be a pioneer in the healthcare white goods segment. Water and air pollution can be identified as potential categories for new health products in India. Our air purifiers will hit the market by Diwali," LG Electronics India MD Moon B. Shin told ET.
LG India recently launched a portfolio of home appliances which are targeted at health-conscious consumers. These include microwave ovens with a health menu, refrigerator which can preserve vitamin C in vegetables up to 70%, washing machines with steam technology that eliminates allergens, mites and residual detergent.
Similarly, Samsung has rolled out laptops with anti-bacterial keyboards, washing machines that remove bacteria and bio-ceramic enamel cavity in microwave oven which preserves food nutrition. The company’s India R&D team has developed a technology — for which it has applied a patent — that preserves food in refrigerator during a power cut.
"Given the growing health consciousness in Indian consumers, we want to introduce technologies that are health friendly and offers a value to consumers beyond their mere functionality. Through advertising, we will aggressively communicate the consumer benefit of these new technologies," said Samsung India deputy MD R Zutshi.
Philips India plans to develop a portfolio of products in areas like home healthcare and consumer lifestyle. "We have developed water purifiers specifically for India and rolling out a new line of nutrition-oriented small appliances like juicer. We will drive a lot of initiatives on the retail level to solidify our health proposition," Philips Electronics India MD & CEO Murali Sivaraman said.
Godrej Appliances head (marketing and sales) Kamal Nandi said the company’s water purifier will launched pan-India in six months. "We have adopted the direct selling model for healthcare products. The water purifiers are currently sold in few markets like Mumbai. We are working on a slew of other health products," he said.
The size of healthcare white goods market in India is estimated at Rs 1,500-1,800 crore. The market is highly fragmented and is emerging to be the next big opportunity for the big companies.

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