Lemon content drinks

THE SUMMER is here and so is the season of ice creams and cold drinks. The market of ice creams in India every year touches new sky due to its growing popularity among various age groups. However, this time ice cream has a major competitor- lemon drinks. Lemon market, which was considered to be under the unorganised sector, has suddenly come under the the organised sector with the entry of some of the big market players.
Many big brands are taking lemon as a new concept to increase their base of clients. There has been enough media coverage on the war between the colas in the market. But suddenly a simple lemonade has sidelined hi-fi aerated drinks. Two years back, Amul, India's milk product major, was the first company to highlight the use of lemon in its ice cream products by introducing a Vitamin C rich flavour. Mother Dairy followed the suit. Lemon has not been new to India. The lemon tree is one of the oldest cultivated fruit plants, originated from India. The Indians have been using in different forms.

One of the most used product in the dishes of many house holds have been the pickle and the lemons have been one of the gradients of the pickle.

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